Persona: Pensions Trustee


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Marketing personas are a powerful tool to help you understand your real and potential customers better.

They provide excellent insights into your audiences needs, goals and observed behaviours and are a necessary tool if you’re planning content marketing or your sales strategy.

Often a long and time consuming process, Pensions and Benefits Marketing Solutions have done the hard work for you and are pleased to share the findings of a new and exciting piece of audience research.

Our research looked at everything from where they go on holiday to the make of car they drive, and it also revealed some of the big challenges they face in the workplace.

The following persona illustrates a fictional and yet statistically typical member of our Pensions Trustee audience.

Allow us to introduce you to Richard.

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