New-look professionalpensions.com creates faster, fully responsive audience experience.
The new-look site has been completely rebuilt following extensive research with users and analysis of best practice in digital information media.
Users will benefit from functions such as faster search capability across our news, feature, analysis and video content – as well as a host of new features, including a ‘save article’ function and enhanced social sharing buttons.
The site also aids research by offering access to an archive of articles stretching back 15 years.
Professionalpensions.com is fully responsive, reflecting our audience’s increasing use of mobile devices to access our content. It works effectively in today’s touchscreen world and has been simplified for ease of access on a range of devices in response to user feedback.
Kevin Sinclair, Publishing Director at Incisive Media, says: “The end result of the changes we hope is a vastly-improved user experience for our audience. This will allow us to consolidate our position as the most trusted information source for pension professionals.
“I hope our readers enjoy using the new-look professionalpensions.com. We look forward to rolling-out further enhancements to the site in the months to come.”
The new websites have been redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.