Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the pensions market.

Please feel free to share, tweet, or contact us about these resources.

Best Practice

| Thursday, Sep 15 2016

Persona: Pensions Trustee

Fill out the form to the right and click download to download the Pensions Trustee persona.   Marketing personas are a powerful tool to help you understand your real and potential customers better. They provide excellent insights into your audiences needs, goals and observed behaviours and are a necessary tool if you’re planning content marketing […]

| Wednesday, Sep 14 2016

Persona: Pensions Scheme Manager

Fill out the form to the right and click download to download the Pensions Scheme Manager persona.   Marketing personas are a powerful tool to help you understand your real and potential customers better. They provide excellent insights into your audience’s needs, goals and observed behaviours and are a necessary tool when planning your sales […]

| Tuesday, Jun 28 2016

Native Advertising: An Asset Managers Guide

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should asset managers be embracing it as part of their marketing strategy? This paper answers those questions […]

| Thursday, Jun 09 2016

How to maximise your exposure at events through Twitter

Sponsoring or Exhibiting at PBUK on 28 and 29 June or have another event coming up? Make sure you maximise your exposure using social media with our handy guide on how to use Twitter for events. To help you get started we’ve given you lots of helpful examples and pre-generated tweets which will get you […]

| Wednesday, Sep 30 2015

7 Tips for Starting a Content Marketing Strategy

They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn’t be more accurate when I look back over the years at my content marketing efforts. But you’re in luck! I’ve outlined seven of […]